Decision Makers: Justin Wallin On Just How Reliable Those Polling Numbers Are
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With the election season as contentious as it is, everyone is waiting for and looking at the latest polling numbers. But how reliable are they? What methodologies do they use? What's the big difference between polling and forecasting and is any of this really all that scientific? And what about the use of AI in polling, what's happening with that and what does the future hold? Decision Makers talks with Justin Wallin, President & CEO of J. Wallin Opinion Research.
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